Elevating Uniqum Olive Oil: A Brand Transformation
Athago’s creative touch turned Uniqum into more than just olive oil. We meticulously crafted their brand identity, from logo design to packaging, infusing their essence into every detail. Our work redefined Uniqum, making them a symbol of excellence in the culinary world.
Background
When Uniqum approached Athago, they sought a complete rebranding. They wanted to stand out in the saturated olive oil market and communicate their commitment to quality.
Approach
Uniqum faced challenges in differentiating their brand, creating a compelling brand identity, and packaging design that reflected their premium product. They needed us to breathe life into their vision. Athago’s approach began with deep market research and understanding Uniqum’s values. We designed a timeless logo that symbolized their dedication to excellence, chose a captivating brand color palette, and created product packaging that exuded luxury.
Process
Our process included brainstorming sessions, concept design, and extensive market testing. We ensured that every aspect of the brand identity resonated with Uniqum’s core values. We refined the designs, making sure they matched the premium quality of their olive oil.
Challenges
One of the main challenges was creating a design that stood out in a highly competitive market. Maintaining brand consistency across all touchpoints, including product packaging, was crucial.
Results
Athago’s work transformed Uniqum Olive Oil into a symbol of excellence and quality. Their new brand identity, including the logo, brand colors, packaging, and even a unique favicon, catapulted them to the top tier of the olive oil industry. Uniqum is now synonymous with premium olive oil.
