Job Description

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. The below job opportunity is to one of Our clients who is an American chain of beauty stores headquartered in Bolingbrook, Illinois. This Client carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and hair care products.

Job Title: SEO Analyst

Location: Remote

Duration: 6 Months

Job Type: Temporary Assignment

Job Type: Remote

Job Description:

SUMMARY:

• Our Client is looking for a collaborative team player who employs innovative thinking and enjoys a fast-paced ecommerce atmosphere.
• This candidate exhibits strong communication skills, is familiar with various analytic tools, and excels at problem solving.
• The SEO Analyst's responsibilities include improving the volume and quality of organic search traffic to client across all devices.
• They primarily focus on improving rankings and driving revenue online and in our stores.
• This role requires content SEO & Local Listings expertise to continuously improve the experience of our guests.
• The SEO Analyst I is responsible for monitoring search performance, reporting and keyword research. Reporting to the Manager, Search Marketing, the SEO Analyst I will work with internal teams across marketing, site merchandising, and IT as well as external partners to achieve business objectives.
• This person must be strong analytically and comfortable handling ambiguity.
• The client is looking for someone who is comfortable working with various stakeholders across the organization and has an ability to support the overall strategies set for the company.

CORE JOB RESPONSIBILITIES:

• Build, format, and upload content in CMS, making sure pages follow best practices and are error-free.

• Use AI content writing tools like Jasper to produce and update SEO-friendly blog posts, landing pages, and other assets.

• Perform keyword research and analysis using tools such as seoClarity.

• Optimize titles, meta descriptions, headers, URLs, and content for search engines and users.

• Pull and maintain SEO performance reports in Excel using Adobe Analytics and Google Search Console.

• Perform competitive market analysis.

• Collaborate and partner with site merchandisers and channel marketing teams to develop content that supports company goals & SEO performance.

• Research beauty trends using Google Trends and other tools.

• Supporting role across technical SEO initiatives and project.

REQUIREMENTS FOR CONSIDERATION:

• BA/BS in Computer Science, Engineering, Marketing or similar discipline.

• Minimum 2 years of experience working with Search Engine Optimization

• Detail oriented individual able to maintain a high level of organization

• Inquisitive engineering type mindset with strong problem-solving skills

• Analytical skills with key performance metrics with an understanding of Google Search Console, Adobe Analytics (or similar web analytics platform like GA360 or GA4) and Bing Webmaster Tools.

• Experience managing keyword lists and ranking data in SEO platform like Conductor, BrightEdge, SEM Rush or SEO Clarity.

• Comfortable working across multiple teams including creative, branding, merchandising, content & IT.

• Excellent communication skills; verbal and written

• Ability to work in a fast-paced environment and manage multiple projects simultaneously and stay focused and organized. Comfortable using job ticketing system like Jira or Asana or Monday.com.

• Background/interest in cosmetics/beauty/fashion industry

• Conversion rate optimization or UX experience

• Interest in working with a large dynamic product catalog

• Consistent learning to keep up with SEO industry changes

TekWissen Group is an equal opportunity employer supporting workforce diversity.

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