Styld Shop, founded in 1959, is a retailer of women apparel and styling accessories. The main goals of the website redesign was to provide a seamless shopping experience with a design that was unique to shop owner branding and audience.
As Werner Co.’s line of brands and products continued to expand, the company was in need of a more robust, feature-rich web presence. Werner has a large product line and the company had multiple third-party tools that also needed to be integrated into the site.
Additionally, Werner needed to streamline content operations to give its marketing and merchandising teams more control over the site. Content edits had to go directly to a previously contracted developer and even simple changes took two weeks at a time.