Similar Projects’ Are Not Enough in Creative Work
“Have You Done Similar Projects?” We hear this a lot — and it’s a fair question. Experience offers confidence. But at Athago, we believe what matters even more is how that experience is applied.
Because two projects can look similar on the surface but need completely different solutions underneath. We’ve seen this firsthand.
Why “Similar” Doesn’t Mean “Same”
You might be in the same industry as another client. You might have the same goals. But your users, constraints, market position, or product vision could be completely different.
We don’t treat your project like a copy of the last one. We treat it like its own system — with its own logic. That’s why we start every engagement with a clean page and clear ears.
Our Approach to New Projects
We begin with discovery — not assumptions. Our process is designed to understand what makes your product unique:
Who your users are
What friction you’re solving
What kind of trust or clarity you need to create
What the real success metric is for your business
Only after we’ve mapped those things do we start designing or building. Experience helps us ask smarter questions. But the answers are always different.
Case in Point: Real Estate Projects
We’ve worked with multiple clients in the real estate space — but each project required a different solution, structure, and user logic.
Jibkey: a real estate marketplace built to streamline listings without broker dependency.
4Capital: a financial tool with advanced calculator logic and a custom backend architecture.
EZ Leasing: a leasing platform integrated with TransUnion for tenant screening and fast approvals.
Same sector. Three different strategies. That’s how we treat every “similar” request: by asking what makes it different.
Experience Is the Starting Point — Not the Shortcut
We don’t recycle deliverables. We don’t reskin templates. Our process is collaborative, adaptive, and specific to your context.
So yes, we’ve done projects like yours.
But more importantly — we’ll make sure we don’t treat your project like theirs. Want a team that works with experience and intention?
Let’s talk.
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WHO WE ARE
Athago is a full service digital agency for those who favor bold choices, which pushes the boundaries of technology, strategy, and design, to create lasting relationships between brands & people.
