Job Description

Overview

Manager, Ad Operations & Marketing Analytics

What we are looking for: Amsive is looking for a Manager, Ad Operations & Marketing Analytics to serve as a subject matter expert on both the tracking strategy and implementation of advertising tags (pixels, server-side, etc.) with specific attention to client-specific privacy requirements and restrictions, web analytics tracking, and Google Analytics (GA4). This role includes working directly with clients to understand critical business goals and interpret them into an analytics strategy by identifying key web events and KPIs, as well as developing/presenting a plan to achieve those goals.

Location

This is a REMOTE position. Candidates can be located anywhere in US time zones. Candidates will be required to work ET or CT time zone. New York Metropolitan area is a plus.

Responsibilities

• Plan, organize, and implement ad tracking strategies and platform-specific tags and pixels
• Manage tagging & analytics tools such as GTM and Google Analytics, identifying and assessing new tools as needed.
• Ability to solve complex online marketing tagging & tracking needs and either implement those solutions independently or clearly and effectively communicate to internal/external development
• Be the lead expert in implementing and customizing all aspects of GA4 for clients of all sizes.
• Q/A test, debug, and troubleshoot event tracking across platforms to confirm accurate reporting and event tracking.
• Collaborate with Analytics and Data Visualization teams to provide necessary data via tracking to enable them to create dashboards in other reporting platforms such as Datorama, Looker, etc
• Analyze client web properties and request any potential changes to the data layer required to achieve tracking requirements
• Use analytics tools to develop a holistic view of clients customer decision journey and apply insights to inform the development of a website experience that engages and converts.
• Create, review, and optimize internal team processes to improve team efficiency and client satisfaction. Be the owner of the SOPs for the department.
• Assist and advise in implementing and maintaining Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)

Qualifications

• 5+ years of hands-on experience with ad tech implementation & strategy including Google, Meta, TikTok, Pinterest, TradeDesk, CallRail, etc.
• Bachelors degree in Web Development, Computer Science, Marketing, Data Analytics or a similar field
• Expert level understanding of Google Tag Manager & Google Analytics (GA4) platforms
• Hands-on experience implementing front-end pixel tracking as well as server-side in production environments
• Ability to tailor event triggers in tag platforms to meet privacy requirements such as consent management (experience with HIPAA a plus)
• Effective troubleshooting and problem-solving skills
• Competent written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
• Experience with SQL and Regex a plus
• Must possess individual accountability while also having a fun, team-oriented personality

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please call (331) 318-7800.

Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsives continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.

As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.

Job Tags

Similar Jobs