Job Description

Overview

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Details

Requisition ID: 2025-71446 | Category: Sales/Marketing | Job Location: US-DC-Washington, DC | Compensation: USD $90,000.00/Yr. USD $100,000.00/Yr. | Compensation Type: Yearly

Responsibilities

• Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.



• Assesses & reacts to market trends, market share & the competitive hotel environment.



• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.



• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.



• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.



• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.



• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.



• Understand GEO source & ability to develop a plan to penetrate the primary markets.



• Develop/implement key segment strategy & managing key accounts (both existing & target).



• Design effective sales deployment schemes & market assignments.



• Develop sales goals designed to achieve budget & market share targets.



• Manage group pace measurement and set sales production goals.



• Manage sales activity & travel schedule.

Qualifications

• Bachelor's degree preferred in Marketing



• At least 3 years' experience as a sales leader, with prior hotel sales experience.



• Experience dealing with/communicating with ownership groups and asset management.



• Proficient in managing/using sales automation (DELPHI) & PMS systems.



• Experience working collaboratively with revenue management.



• Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.



• Excellent communication and presentation skills.



• Strong interpersonal skills and ability to work in a team environment.



• Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.



• Must be proficient in MS Office including Word, Excel, and Power Point.



• Must be able to multitask and prioritize departmental functions to meet deadlines

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